Why do I need a domain email address?
A custom domain email address helps you create a professional image and boosts your business’ credibility.
Admit it. We all judge potential vendors based on whether they use their own domain name, or if they use Gmail/Yahoo/Hotmail/etc. email. While Gmail and Yahoo are perfectly fine for personal emails, any business you see that is using Gmail or Yahoo can come off as very professional.
Consumers expect an email and a website domain name to match. It tends to raise unnecessary questions when they don’t. Can the business be trusted? or Are they too cheap to purchase a domain email or are they simply too lazy?
All these ambiguities and questions hurt the first impression you are trying to make, and as we all know, first impressions do count.
If you rely mainly on emails to communicate with your clients (ie. email newsletters and email correspondences), there is also an added risk using free email accounts – you are tying your own image to a third-party that you have no control over. For example, with frequent spams from Hotmail and Yahoo accounts, people are leery of free email addresses, fearing that the business is a scam. In fact, many mail servers have blacklisted these domains – your email newsletter sent from your Hotmail account has a greater chance of ending up in your recipients’ Junk or Spam folder.
With email such a prevalent form of communication, you need to present yourself in a professional manner. Don’t take the risk of creating a negative first impression of you and your business with something that is so easy to fix – your Doteasy web hosting plan comes with free domain email accounts.
Leave Hotmail, Yahoo, AOL and Gmail for personal endeavors, online dating or other “fun” purposes. If you want people to take you or your business seriously, it’s always better to use a custom domain email account.